Instagram has been long known as a popular social media platform for influencers and it has become a huge marketing platform for brands. Admit it, we all know at least 1 influencer who’s on Instagram.
However, as more and more famous influencers are created, not all of them are equal or the same. It can make it difficult to determine whether they are a legitimate influencer or not.
Here are some tips on how you can tell easily if an Instagram influencer is the real deal!
- Number of Followers
This is the number one indicator, but high numbers don’t always mean they’re real. If you have seen bot followers (accounts with very few posts and strange Instagram names, some of them are auto-generated usernames)
- Engagement Rate
High engagement rate means active followers. This is the percentage of their followers that engage with their content, such as likes, comments, and shares. A high engagement rate suggests that the influencer has an engaged and active audience, which is a good sign that their content is legitimate.
- Authenticity
Check for brand partnerships, their transparency, and honesty with the brands they have worked with. Make sure that they are working with reputable brands.
- Content Quality
Legitimate influencers will have high-quality content that is engaging, visually appealing, and resonates with their audience. Poor-quality content or content that appears to be bought or fake is a red flag that an influencer may not be legitimate.
- Hashtags
How can you tell when there’s just too many hashtags? It is important to see that the hashtags that are used will be relevant to the post.
- Posting Frequency
You will know when an influencer posts every now and then or just very once in a while. An active influencer will have more frequent postings that are quality content.
- Comments
They engage with their followers through comments, and they also comment on other influencers’ posts.
As more influencers are being born, there are also a lot of tools that can help detect the illegitimate ones, check their engagement rates, and analyze their content performance.
Better Support’s Influencer Marketing team is an expert in finding the right influencer for your niche, brand, and marketing goals.
Email us at [email protected] for inquiries.